Louie Wickett Social Media Content Partnership

Services Performed

Louie came to Integrity Grove looking for a partner who could carry the creative load of a full-time content operation without pulling him away from originating loans. We built a program around consistent, high-volume content designed for the platforms where his future clients are already scrolling.

Social Media Posting:

We handle the day-to-day publishing of Louie’s social media content, from scheduling and captioning to hashtag strategy and platform-specific formatting. That means Louie’s feeds stay active, consistent, and on-brand without him ever having to touch a scheduler.

The tone is friendly, confident, and educational. It matches the way Louie shows up with his clients in person, and it gives homebuyers a reason to follow along long before they are ready to apply.

Custom Analytics Report:

As part of the partnership, we track Louie’s content performance across every platform and roll it up into ongoing reporting that shows what is working, what is not, and where the next content bet should go. The report covers post-level reach and engagement, follower growth, top-performing content formats, and cross-platform comparison so Louie always knows which content moves the needle.

These insights feed directly into the content calendar. When a Reel format takes off, we lean into it. When a topic underperforms, we adjust or drop it. The result is a content operation that gets sharper over time and consistently earns more attention for Louie in the Central Iowa mortgage market.

Outcomes and Impact

The partnership between Louie Wickett and Integrity Grove has turned a personal loan officer brand into a legitimate media presence in Central Iowa. From January 1, 2025 to January 1, 2026, Louie’s social media pages amassed a total of 8,144,962 impressions.

The most notable shifts:

Multiple viral posts pushing awareness beyond the Des Moines metro. In the last year, individual Facebook reels have crossed 203,000 views, 134,000 views, 105,000 views, and 100,000 views. Each one puts Louie in front of tens of thousands of potential homebuyers who would have otherwise never heard his name.

Facebook following up 25% in the last year. A steady climb in owned audience means every new post starts with a larger built-in reach, compounding the value of the content we produce.

Consistent daily presence across Facebook, Instagram, and TikTok. With content running reliably across every platform, Louie is showing up in the feeds of homebuyers, past clients, and referral partners around the clock, without ever having to think about the next post.

The compounding effect of high-quality content, consistent posting, and a growing audience is exactly what the partnership was designed to produce. Louie Wickett is now one of the most visible mortgage lenders in Central Iowa, and that visibility is turning into recognition, referrals, and loans.

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