Image Marketing Library for Guthrie County State Bank
Integrity Grove partnered with Guthrie County State Bank (GCSB) to create an Image Marketing Library tailored to highlight their staff and branches, reinforcing the bank’s dedication to local, personal service. The project involved capturing professional, authentic images of the bank’s friendly team members, as well as showcasing the welcoming environments of their branches.
These photos provide Guthrie County State Bank with a versatile library they can draw from for marketing materials, social media, and community outreach. By focusing on the people and places that make their bank special, we created visuals that truly reflect the warmth and approachability they bring to their customers every day. This project will be featured on integritygrove.com as an example of how we help clients showcase their unique strengths through custom imagery.
Why Did GCSB Choose Us?
Guthrie County State Bank chose Integrity Grove with confidence, knowing our experience working with other financial institutions and professional organizations would deliver the quality and professionalism they needed. Having successfully completed projects for similar clients, we understood the unique importance of capturing a welcoming yet professional image. This background reassured Guthrie County State Bank that our Image Marketing Library project would meet their expectations, creating an authentic collection of staff and branch images that embody their community-centered approach. This trust in our expertise allowed us to seamlessly bring their vision to life, providing a valuable asset for their ongoing marketing efforts.
Services Performed
Helping GCSB develop this image library included three key phases: Pre-Planning, Photographing, and Editing. Each phase was tailored to meet the unique branding needs of Guthrie County State Bank, ensuring a polished, versatile collection of images that they can use across their marketing channels.
Pre-Planning Planning:
In the pre-planning phase, we worked closely with the Guthrie County State Bank team to understand their vision and key messaging. We discussed their goals for showcasing both the staff and branch locations, ensuring we captured the friendly and welcoming environment that defines their bank. By laying out a clear plan, we ensured every session would be efficient and well-organized, allowing us to capture each key moment effectively.
Photographing:
During the photographing phase, our team spent time at various Guthrie County State Bank branches, capturing high-quality images of both staff and branch locations. We focused on bringing out the friendly personalities of team members while highlighting the approachable, welcoming atmosphere of the bank’s spaces. Our goal was to create a blend of candid and posed images that could convey warmth and professionalism. The sessions were conducted during regular hours, with minimal disruption to daily operations, allowing us to capture authentic moments that reflect the bank’s commitment to its customers and community.
Post-Production:
The final phase involved meticulously editing the photos to ensure a cohesive look and feel. Our editing team refined each image, enhancing colors, clarity, and overall quality while maintaining a natural, authentic aesthetic. We provided Guthrie County State Bank with a polished and versatile set of images that could be easily adapted for various marketing uses, from social media posts to website content and printed materials.
