Spoke Society Fishtown Philadelphia Website Build
Integrity Grove partnered with Spoke Society, Fishtown’s first cycle and strength fitness studio, to build a website that brings their method, their community, and their brand to life before their April 2026 opening. Our goal was to create a site that explains something genuinely new to the Philadelphia fitness scene, converts visitors into booked classes, and builds the kind of SEO and GEO foundation that keeps earning attention long after launch day.
New Design
Services Performed
Integrity Grove worked with Spoke Society to build their full digital presence from the ground up, creating a fitness studio website that works as hard for their business as their method works for their members.
Website Design and Development:
We built the Spoke Society site with two clear conversion paths: one for the person ready to book a fitness class in Fishtown PA right now, and one for the person who wants to understand cycling class pricing in Philadelphia before committing.
The visual direction matches the studio itself, dark, focused, and built around movement rather than stock photo fitness culture. Every design decision reflects the idea that this is a place you walk into with intention. Visit the live site at spoke-society.com.
Mobile-First Development:
Most people searching for indoor cycling classes in Philadelphia are on their phones, often right after seeing a post on Instagram or TikTok.
The Spoke Society site was built to perform cleanly across every device, with fast load times and a layout that gets mobile users to booking without making them hunt for it.
Booking Platform Integration:
The site connects directly to Spoke Society’s Mariana Tek booking platform, the same infrastructure used by leading boutique studios nationwide.
Class schedules, membership packages, and account management all flow through a seamless connected experience. Members can also download the Spoke Society fitness app on iOS or Android directly from the site.
Custom Analytics Report:
As part of the project, we implemented analytics tracking across the Spoke Society site to measure visitor behavior, traffic sources, and class booking engagement.
These insights give Olivier and Shawn a clear picture of how their site is performing from day one, and where opportunities exist to refine the experience, improve conversion, and connect with more riders in Fishtown and across Philadelphia.
Outcomes and Impact
The collaboration between Spoke Society and Integrity Grove produced a site that was discoverable from day one. Nearly 1 in 4 site visits comes directly from Google organic search, and those visitors click through at a 12.84% rate, more than double the industry average for organic search results.
The schedule and pricing pages account for 10.4% and 10.2% of all site views, respectively, second and third only to the homepage, meaning more than 1 in 5 visits end up on a conversion page. With 99% new users arriving and the site already indexing across multiple Philadelphia fitness search terms, the organic foundation is built to compound over time.
With a connected booking platform, two intentional conversion paths, and a content structure built for both traditional and AI-powered search, the site is positioned to keep building visibility in Philadelphia’s boutique fitness market. Spoke Society can now connect with new riders online the same way they do in person: with purpose, good energy, and a method that actually works.
“Working with the Integrity Grove team has been a great experience. They really took the time to understand our vision and brought it to life in a way that feels clean, elevated, and true to our brand.
They have been responsive, flexible, and easy to collaborate with throughout the process.”
Casey Polizzotto,
Studio Director
Contact Us
We’d love to hear from you! Whether you have questions, need support, or want to discuss how Integrity Grove can help your business grow, feel free to reach out. Contact us today to start a conversation.