Ashley Bermel Iowa City Realtor Website Redesign
Integrity Grove partnered with Ashley Bermel, a seasoned Iowa City Corridor real estate agent, to redesign her website and build a digital presence that reflects the personal, community-rooted approach she brings to every client relationship. Our goal was to create a modern, easy-to-navigate site that communicates Ashley’s deep local knowledge, captures her distinct voice, and converts visitors into real conversations.
Old Design
New Design
Services Performed
Integrity Grove worked with Ashley to elevate her digital presence and build an online experience that matches the level of service her clients experience in person. From a full site redesign to CRM integration and lead capture, every element was built to support how Ashley actually works.
Website Redesign:
We rebuilt Ashley’s website from the ground up with a refined, contemporary design that centers her story and her community. The new layout guides visitors toward the two actions that matter most, downloading the Relocation Guide or reaching out directly, while weaving in Ashley’s voice and local expertise throughout. Visit the live site at ashleybermel.com.
Mobile Optimization:
Since buyers and relocators are often researching on the go, the site was built to perform across all devices. Every page loads quickly and displays cleanly, whether viewed on desktop, tablet, or phone, so Ashley connects with clients at the right moment, wherever they are.
Smart Integrations:
We connected the site directly to Ashley’s CRM, so every lead is captured and organized from the first click. The site runs two intentional conversion paths, a soft CTA that offers her Relocation Guide and a hard CTA for direct contact, both feeding seamlessly into her pipeline. Her social presence across Facebook, Instagram, LinkedIn, TikTok, YouTube, and Google is linked throughout, giving visitors multiple ways to stay connected.
Custom Analytics Report:
As part of the project, we implemented analytics tracking to measure visitor behavior, traffic sources, and lead form engagement. These insights give Ashley a clear picture of how her site is performing over time and where opportunities exist to refine the experience and capture more of the right clients.
Outcomes and Impact
The collaboration between Ashley Bermel and Integrity Grove produced a site that works as hard as she does. Visitors now land on a clear, compelling experience that communicates her expertise, her community, and her character, then moves them toward action.
With CRM-connected lead capture, a trust-building relocation resource, and a direct contact path, the site is built for real business outcomes. Ashley can now connect with relocators, buyers, and sellers online the same way she does in person, with honesty, local knowledge, and a genuine sense of care for the people she serves.
Contact Us
We’d love to hear from you! Whether you have questions, need support, or want to discuss how Integrity Grove can help your business grow, feel free to reach out. Contact us today to start a conversation.